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What Customers Want in a Cleaning Company

Everyone wants a clean home or work environment. But when life gets busy, maintaining that level of cleanliness can feel impossible. A cleaning service company can help with that. We understand that inviting a cleaning company into your home or business is a decision based on trust. That’s why we’re dedicated to exceeding your expectations in every way. But what exactly do customers want in a cleaning company?

Factors that Influence Customers' Choice of a Cleaning Company

Trust and Reliability

We are aware of the importance it is to establish a personal space in your home. Since cleaning services often involve access to personal spaces, customers want a cleaning company they can trust. Reliability in terms of showing up on time and completing the job as promised is crucial.

Quality Service and Consistency

This is the foundation. Price is a factor, but value is key. Customers expect a thorough and consistent cleaning that tackles dust, dirt, grime, and germs. Attention to detail is crucial, leaving your space sparkling clean.


Clear and consistent communication builds trust. Customer appreciate cleaning company that explain their services, promptly answer questions, and address concerns effectively.  At Guarantee Maid Services, we view our clients and employees as partners. To foster a sense of community and appreciation, we send personalized cards to celebrate birthdays, anniversaries, or any other special occasions in their lives. It’s a small gesture that goes a long way in showing we care.

cleaning company communicating to build trust

Customization and Flexibility

Does the cleaning company offer customizable cleaning plans that cater to your specific needs? Everyone’s needs are different. Busy schedules require flexibility. Customers value the ability to customize cleaning services to their needs and preferences.  Whether it’s deep cleaning, regular maintenance, or office and commercial cleaning, having a variety of services to choose from is a plus.

Safety and Security

Customers want cleaning products and methods that are safe for their families, pets, and the environment. Additionally, trustworthy staff with background checks provide peace of mind.

How to Exceed Customer Expectations in the Cleaning Industry

Building client loyalty starts with providing exceptional service.  Going beyond the basic clean is the key to exceeding customer expectations. Here’s how we strive to do that at Guarantee Maids Services:

Professional and Trained Staff

Our cleaners are highly trained, background-checked, insured, have drug screenings, and have an extensive training program before ever stepping foot into your home. They are equipped with the necessary knowledge and tools to deliver exceptional service. That’s what customers want in a cleaning company. 

Customer Feedback

Guarantee Maid Services is obsessed with customer satisfaction. After every cleaning, we send an email with one simple question: ‘How did we do?’ This allows us to improve and ensure your home is spotless continuously.  Based on your feedback, our amazing cleaners can earn rewards like extra paid time off or bonuses.  It’s a win-win! This ensures a high standard of quality and motivates our team to deliver exceptional service every time.

Commitment to Improvement

At Guarantee Maid Services, your satisfaction is guaranteed. If for any reason you’re not happy, we’ll promptly return to address your concerns and re-clean the areas to your satisfaction. As a cleaning company, your feedback is important to us. We view feedback as an opportunity to improve and constantly strive to exceed your expectations.

Supporting Those in Need

We believe in giving back to the community and supporting those facing challenges. That is why we are proud to partner with Cleaning for a Reason, a non-profit organization that provides free home cleaning to cancer patients and their families in the United States and Canada. Having a clean environment provides a sense of peace and promotes health and healing, which is so important for people battling cancer.

Family Values

We are not just a cleaning company. Guarantee Maid Services understands the importance of family. We treat your home with the same care and respect we would our own. Family values are at the heart of everything we do. We believe in treating our customers and our team like family. This ensures a positive work environment for our staff, which translates to exceptional service. Take a look at our GMS Company Culture page to learn more about how we create a positive environment for our employees.

We understand what customers want in a cleaning company. We are committed to providing exceptional cleaning services that not only meet but exceed your expectations. Let us take the cleaning burden off your shoulders so you can focus on what truly matters.

Ready to experience the Guarantee Maid Services difference? When you hired your cleaner what did you have in mind for them to do for you? Make sure to check out the blog, Are You Ready for the Cleaners?

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